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http://www.thedailypage.com/daily/article.php?article=28812 Vinyl Cave: A reminder to buy local at Record Store Day 2010 in Madison Bob Koch on Tuesday 04/13/2010 7:24 pm , (1) Like These days it's so easy to just jump on a computer - or in many cases even one's cell phone, depending how fancy-pants it is - and purchase nearly anything online. That includes music, either digitally or in a physical medium. But what fun is that? As sort of a call-to-action, a few years back some folks involved with independent outlets founded Record Store Day, a national date to celebrate brick-and-mortar music stores, and spur music fans to visit those local retailers. Since then the date has solidified annually on the third Saturday in April, falling this year on April 17. The concept has been adopted by a growing roster of stores across the nation, and was also quickly embraced by both indie and corporate music labels as a good promotional opportunity. This year's list of special releases are largely vinyl (but with some CDs and DVDs), and seemed to have grown exponentially from last year. There's exclusive vinyl reissues of material from the 1950s and '60s, first-time vinyl releases from the modern era, plus newly available material from many artists, including oddities like a split 7-inch of Bon Iver and Peter Gabriel covering each other's songs. dreds of participating stores across the country. Here in Madison, we're lucky to still have quite a few independent music stores, defined officially by Record Store Day organizers as "a physical retailer whose product line consists of at least 50% music retail, whose company is not publicly traded and whose ownership is at least 70% located in the state of operation." Makes sense. Along with the limited edition releases, there will once again be giveaways/goodie bags featuring CDs, records, posters and other items, at least while supplies last. (If memory serves, these went fast last year). Also, many stores are hosting performances by local musicians or DJs. What's happening (and available) is different at each location, so prepare for a hunt if you have a certain title in your sights! The trick to these special releases, though, is that they're often limited to a few thousand copies or less, so the competition for some titles among serious fans may be fierce. And, of course, these limited editions are spread out among the hundreds of participating stores across the country.

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