The Filter – Entertainment Recommendation System Enters Private Beta

“We believe one of the many joys of the internet would be freedom of choice, but many of us are now drowning in an ocean of options. An intelligent filter can remove the burden and boredom of choice and get us what we want and need with plenty of exploration and discovery. The Filter is a smart on-line companion – once it knows you, your tastes and your moods, it can discover treasure for you every time” say Peter Gabriel.

The Filter uses an advanced algorithm derived from the world of artificial intelligence and Bayesian mathematics to filter out irrelevant content and filter in content that reflects an individual’s tastes and moods across entertainment media, including music, film, web video, entertainment news and, in time, TV.

Also included in The Filter is a strong element of social networking that allows a user to share and recommend newly discovered content with friends, and the potential to shape your own digital discovery experience by using other people’s tastes.