The Global Goals campaign is aiming to reach 7 billion people in 7 days with news of the Global Goals for Sustainable Development. This unprecedented effort is supported by a variety of campaigns including action/2015, Global Citizen and Project Everyone.
On 25th September at the United Nations, 193 world leaders will adopt the Global Goals, a series of 17 ambitious goals to end poverty, fight inequality and injustice and tackle climate change for everyone by 2030.
The Global Goals campaign aims to both make the goals famous and to push for their full implementation. If the goals are famous – if people care about what has been promised by the politicians, it greatly increases their chance of being implemented.
Peter is involved in supporting the campaign in two direct ways;
The first ever global cinema ad: Animated by Aardman, directed by Sir John Hegarty, narrated by Liam Neeson with music from Peter Gabriel. Distributed globally the ad will appear in cinemas in over 30 countries from the 25th September, in partnership with SAWA Global Cinema Advertising Association and its network. You can read more about the making of the ad here
Radio Everyone: from 26th September a 7 day pop-up global radio station will be streamed online with broadcast partners in over 45 countries, soundtracked by an original composition from Peter Gabriel and featuring shows presented by names from around the globe, including AR Rahman, D’Banj, G.E.M. and Haile Gebrsellasie. You can read more about Radio Everyone here